Why do I need to write copy for my web site

Why do I need to write copy for my web site

“Content is king” when it comes to the Web. It almost sounds cliché now but it still hold true. Remember that the Web’s purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings. Not only does it intrigue visitors to visit your site and provide new content for the SE’s to crawl but sites with great content are more likely to be linked to by outside sites, improving its overall strength online.